fitness

Taking on the Giants in the Beverage Industry Last week, I sat down with the team at Virtual Mgr on the “How Did We Get Here?” podcast.  During the episode, we talk about how Orion and I started and scaled LIFEAID from an RV to global domination, taking on the giants of the industry and winning! There are many similarities...

LIFEAID Beverage Co. Focuses on Australian Fitness Communities Nutrition and Performance-based Beverage Brand Acquires Its Distribution Partner In Australia & New Zealand As It Expands Internationally NEWS PROVIDED BY LIFEAID Beverage Co. | Apr 13, 2021, 04:30 ET SANTA CRUZ, Calif., April 13, 2021 /PRNewswire/ -- This month, LIFEAID Beverage Co., a North American producer of acclaimed functional beverages focused on nutrition...

Exercise Together! Daily movement can be a vital part of our daily routine. For some, it’s about remaining grounded and focused through following a program and spending time with yourself. For others, it can be about reaching fitness goals and maintaining a healthy lifestyle. Being a mom can sometimes feel like you have to put your own desires on the...

FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term LIFEAID Beverage Co.'s Recovery Beverage FITAID Continues its Reign as "Official Recovery Beverage" of Spartan, Supporting The Fitness of Millions NEWS PROVIDED BY LIFEAID Beverage Co. | Feb 05, 2021, 18:35 ET BOSTON, Feb. 5, 2021 /PRNewswire/ -- FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed...

 Growing in Health, Wellness & Business Cody Mooney and ROMWOD Owner Scott Perkins join us for a transformation story that touches on growth in health, wellness, and business. Listen now. Box Co-Founder Aaron Levie Says These 3 Things Are Key to Thriving in a Disruptive Environment Disruption can be a challenge, but it doesn’t have to be the difference between...

  One of the many valuable business lessons Orion and I learned in 2020 is that all the stress testing of a business cannot predict blackswan events. Businesses need to fortify their foundations by galvanizing their most loyal evangelists to survive these once in a lifetime events. Even the finest omni-channel distribution strategy won’t protect your business from the swift...

You’re putting in the work at the gym, but aren’t seeing all of the results you hope for. What gives? Chances are, you’re neglecting one of the most important tenets of exercise: recovery. Not to be confused with apathy, there are very good reasons why rest days and recovery should not be overlooked. Here are five of them: To allow...

When not in the field building relationships with gym owners and retailers, Regional Sales Manager - Southwest Karly Wilson is putting in miles on the pavement for her marathon training. In fact, this year she surpassed a huge milestone of running her 100th marathon! Not sure about you, but when she revealed that during one of our team calls, we...

For Mother's Day this year, we launched our Mothers of Fitness community to celebrate the strong women in our midst. Part of the intention of this group was to allow mothers to share their experiences, offer advice to other women in their shoes, and just have a place to gush over something they all have in common--the love of motherhood and...