Career Opportunities at LIFEAID Beverage Co.

Interested in joining our growing team of purpose-driven, health-conscious men and women who are dedicated to embodying the LIFEAID brand, helping to leave the world a healthier place than we found it? Find out more about our company and current employment opportunities below.

About Us

LIFEAID Beverage Co. is an independent company still led by our founders — Dr. Aaron Hinde and Orion Melehan — who represent a new generation of entrepreneurs focused on corporate responsibility and stewardship. They believe that true success isn’t success at all if not shared. Our small team is comprised of a group of talented, dedicated individuals who love what they do and are proud to stand behind our brand.

Watch our ABOUT US video
Why join the LIFEAID team?

Our Core Values

Provide the most fun, healthy, holistic and fulfilling work environment for all that are part of the team.
Deliberately, sustainably & consistently create long-term value for our customers and stakeholders.
Be curious, ask questions, communicate and adopt a growth mindset.
Everyone is an owner — approach your work as such.
Work hard, play hard — have fun doing both.
Create raving fans — of our team members, customers, suppliers and community.
Be solutions-oriented, not problem-focused.
Do more with less.
Strive for continuous improvement instead of perfection.Strive for continuous improvement instead of perfection.
Always play the long game.

Job Openings

Area Sales Associate Italy

Location: Italy (Northern Region)
Employment: Full-time

The LIFEAID Area Sales Associate (ASA) is responsible for generating and visiting leads and accounts in their assigned territory and work with local distributors and distributor sales reps to achieve sales objectives. ASA will take ownership of the LIFEAID Beverage Co line for their designated geography. The position requires a self- motivated, organized, energetic, and creative person. This person is proficient in communication, planning and timekeeping.

Principal Duties and Responsibilities:

  • Develop and maintain an organized list of key accounts in the territory
  • Sell our brand to retailers in coordination with local distributors and brokers
  • Call on key accounts on an ongoing basis to review in-store priorities
  • Enhance the business by gaining new points of distribution

Knowledge, Skills and Abilities

  • Successful sales call strategies
  • Strong customer service, interpersonal and communication skills (both writtenand oral)
  • Creative presentation/public speaking and premium selling skills
  • Innovative and creativity in approaching accounts and expanding business
  • Ability to formulate account strategies and execute against them
  • Ability to work independently as well as part of a team
  • Professional demeanor in working with coworkers, distributors, retail reps andconsumers
  • Established network within the fitness industry (preferably CrossFit).

Interested? Please send your CV and a short introduction to Justin at [email protected]. We’re looking forward to meeting you!

Junior Marketing Associate at FITAID

FITAID is on the lookout for a passionate and energetic Junior Marketing Associate to join our European team in Haarlem, The Netherlands. The opening is a part time position of 16 - 24 hours per week.

As a company, FITAID aims to support every step of peoples fitness journey with our specialized range of sports performance and recovery beverages. Empowering individuals to show up as their best selves. We're not just about drinks; we're about a lifestyle that promotes health, fitness, and community. You can find us in gyms, CrossFit boxes, Padel courts and Functional Fitness spaces all across Europe.

About you
Are you creative, hardworking, and all-in on the world of social media and online platforms? Do you love the fitness and sports industry? FITAID is looking for a marketing associate who can contribute fresh ideas, has an eye for current trends and can create head-turning content that makes people stop scrolling. As a Marketing associate at FITAID, you will play a crucial role in supporting the marketing team to elevate the brand's online presence and engage with the target audience. Your tasks will include contributing to social media campaigns, assisting with content creation, and actively participating in the development of marketing strategies. Being proficient in video editing, canva and/or photoshop is a pre.


  • Develop and implement creative marketing strategies that align with our brand mission to support fitness and wellness communities.
  • Engage with our community across social media platforms, fostering strong relationships and promoting our brand's message of health and recovery.
  • Assist in organizing and participating in events that align with our culture, enhancing brand visibility and consumer engagement.
  • Analyze market trends and consumer feedback to recommend improvements to our marketing efforts and product offerings.
  • Collaborate with cross-functional teams to ensure cohesive brand messaging across all channels.


  • Education in Marketing, Communications, or related field.
  • Up to 2 years of experience in a marketing related role, preferably in the health, wellness, or fitness industry.
  • A passion for fitness and wellness, and a deep understanding of the lifestyle and values of the fitness community.
  • Excellent communication and interpersonal skills, with the ability to engage effectively on social media.
  • Creative thinker with strong visual skills.

What We Offer:

  • A part time position of 16 - 24 hours per week.
  • A supportive workplace culture deeply rooted in the principles of fitness, wellness, and community.
  • Tuesday team lunches.
  • A gym at the office.
  • Company Products discount.
  • The opportunity to be part of a mission-driven company that is passionate about making a positive impact on people’s lives.
  • A competitive salary.

Interested? Please send your CV and a short introduction to Justin at [email protected]. We’re looking forward to meeting you!

General Application

Don't see a listing for your dream job, but still interested in working for LIFEAID? Submit a general application via [email protected] — tell us why you'd be the perfect fit for our team, and we will include your application when we review submissions for future openings.