Privacy Statement

In this privacy statement, you will find our information, an explanation of what personal data is, the meaning of processing personal data, the purposes for which we process your personal data, your rights, what we do to ensure the secure processing of your personal data, and how long we retain your personal data. This privacy statement applies when you visit our website, place an order, or enter into an agreement with us.

Our Information:

Address LIFEAID Beverage Company Europe B.V.
Jan van Krimpenweg 9M, 2031CE, Haarlem, The Netherlands
Contact Phone number: +31 850 478 078
Chamber of Commerce (KvK) number: 77589289
Email: [email protected]

Personal Data

Personal data refers to all information that provides details about you and by which you can be directly or indirectly identified.

Processing of Personal Data

Processing of personal data includes collecting, recording, organizing, storing, updating, modifying, retrieving, consulting, using, providing by means of transmission, dissemination, or any other form of making available, combining, linking, as well as shielding, erasing, or destroying your personal data.


We process your personal data for various purposes, including contacting you (e.g., for questions or complaints), handling orders, creating quotes and agreements, informing you of changes to our services or products, and delivering our products or services to you. Additionally, we process your personal data to send newsletters, SMS messages, general or targeted offers, or requests to participate in customer surveys if you have given your consent. Your personal data is also processed for creating and managing an account on our website, posting reviews, and preventing fraud. All of the above is done based on our legitimate interest in processing your personal data.
We use third parties to process your personal data, and they do so solely on behalf of LIFEAID and not for their own purposes. To ensure the security of your personal data, we enter into data processing agreements with these companies. We also process your data using cookies if you use our website.
We process your personal data to comply with legal obligations and only collect data necessary for these purposes. We never sell your personal data to third parties, create profiles of you, or make automated decisions that could have significant consequences for you.
Providing your personal data is a necessary condition to enter into an agreement with us. While you are not obligated to provide your personal data, choosing not to do so may result in us being unable to deliver the products or services you have ordered or contact you. Therefore, entering into an agreement with us would not be possible.

Processed Personal Data

To fulfill the stated purposes, we process the following personal data:
  • First and last name
  • Address details
  • Phone number
  • Email address

Retention of Personal Data

We do not retain your personal data longer than strictly necessary for the execution of the purposes. If legal requirements apply to retention, personal data will not be kept longer than legally prescribed.
Data kept to fulfill our contractual obligations will not be retained longer than necessary. Data retained for sending newsletters, general or targeted offers, or requests for customer surveys will be kept until you withdraw your consent. Account data will be retained until deleted, as well as data related to reviews. Data retained to prevent fraud will not be kept longer than necessary.
Finally, we retain a portion of your data to comply with our fiscal legal obligation, which is 7 years after the data's creation.

Your Privacy Rights

If you want to know which personal data we have processed, send an email to [email protected] with a request for access to your data. You will receive a response to your request within four weeks.
If your personal data is incorrect, incomplete, not relevant for the purposes for which it was processed, or in violation of the General Data Protection Regulation (GDPR) or other legislation, you have the right to correct your personal data. Correction involves improvement, supplementation, deletion, or shielding of your personal data. Additionally, under certain circumstances, you have the right to have less data processed, the right to withdraw consent, and the right to data portability. Send your request to [email protected]. You will receive a response to your request within four weeks. We also want to inform you of the possibility of filing a complaint with the Data Protection Authority.


Personal data is personal and must remain so. We consider it as important as you do that your personal data does not end up in the wrong hands or is processed unlawfully. Therefore, we apply all possible technical and organizational measures to process your personal data securely. To secure your personal data, we use a secure internet connection and backups.