Santa Cruz
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LIFEAID’s Role In Helping with California Fires | LIFEAID
Original article as posted in Forbes | Sep. 5, 2020 at 5:26pm EDT Written by Douglas Yu | Cover image courtesy of MEDIANEWS GROUP VIA GETTY IMAGES It has been more than two weeks since Aaron Hinde, the co-founder of LIFEAID Beverage Company, and his family lost their home in Santa Cruz, California, to the wildfires. The experience still haunts them. “There was a mountain of... -
The Benefits of Sunshine
Original article by Santa Cruz CORE | April 3, 2019 Sunshine has a bigger impact on health than most would think. Simply going outside and getting some sunshine can boost your mood, energy levels, and immune function. This connection between sunlight and health sheds some light our synergistic relationship with nature. While there is concern over potential damage to the skin and the... -
Best Workout Playlist & Headphones for Work Outs
Original blog post by Poly | January 6, 2020 When you’re working out, having the right playlist changes everything, especially if you have the perfect headphones! Working out with music is a great source for motivation and has been shown to boost performance. Read on to see the benefits of listening to music while exercising, how the right headphones make an impact and... -
A Decade of Fueling the Fittest People on Earth
Morning Chalk Up | Aug. 11, 2019 | By BRITTNEY KLEYN Tucked away in the back of the old Santa Cruz Wrigley’s factory is a warehouse manufacturing the recovery fuel for CrossFitters. Forty thousand free cans of FITAID were handed out at the 2019 CrossFit Games — a far cry from the humble beginnings of LIFEAID Beverage Co ten years ago... -
Beach Clean-Up in Honor of Earth Day
The LIFEAID Beverage Co. staff took to the streets and beaches of their local community in Santa Cruz, California, this past Friday, April 19, in honor of Earth Day. With trash bags and grabbers in hand, the crew walked the 3-mile loop to the beach area from their office headquarters in the Old Wrigley building off Mission Street. Employees brought... -
LIFEAID Supports Triple-Digit Sale Growth With New Financing
@BevNet.com | Press Release Functional drink line expands into retailers nationally while preparing for new product launches. March 29, 2019 – Santa Cruz, CA – High-growth functional beverage brand LIFEAID, which produces premium vitamin drinks, recently closed a $7.7 million financing round to support the brand’s expanding distribution in retailers across the U.S. The round includes investments totaling $4.7 million... -
LIFEAID Co-Founders to Speak at BevNET Live Summer 2019
Source: BevNET.com | Mar. 25, 2019 In a time when food is viewed as medicine, the LIFEAID Beverage Company is capitalizing on the expanding interest in better-for-you functional drinks through rapid innovation. At BevNET Live Summer 2019 on June 12 and 13 in New York City, we’ll sit down with the company’s co-founders, Aaron Hinde and Orion Melehan, to explore how the company... -
Targeting Commercial and Convenience Business
SANTA CRUZ — Local beverage company meets consumer needs. LIFEAID Beverage Co. was founded in 2011 in Santa Cruz, California, by two Santa Cruz natives. Co-founders Aaron Hinde and Orion Melehan met at a CrossFit gym in 2009 and bonded over their shared frustration with the limited healthy, functional food and drink options for exercise and recovery. A statistic in Healthline Media states... -
Inc 5000s 2016 Fastest-Growing Companies in the US
LIFEAID Beverage Co. Develops and sells nutritional sports and energy drinks. It's PartyAid is popular at Burning Man. 2016 INC. 5000 RANK: #396 3-Year Growth: 966% 2015 Revenue: $4.4 M Location: Santa Cruz, CA Industry: Food & Beverage Launched: 2011 INC. 5000 HONORS #24 - Top Food & Beverage companies ON THE WEB Web site: lifeaidbevco.com