athletes
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Meet Top FITAID Athletes & Discover Their Favorite Products
Brianna Cope is a professional surfer born and raised on the beautiful island of Kauai, Hawaii. Growing up near the ocean, Cope fell in love with the power of its waves and began surfing on a longboard at the age of four. “I love how free and alive I feel in the ocean. It is such an indescribable feeling to... -
FINAL DAY at the 2019 Reebok CrossFit Games (Brought to you by FITAID)
Four days of competition are officially in the books for the 2019 Reebok CrossFit Games. The battle has been fought and the Fittest on Earth titles have been claimed. On the women's side, history is made. On the men's side, history is repeated… CLICK HERE TO WATCH FINAL DAY 4 RECAP ON FITAID YOUTUBE TEAMS For the teams, Mayhem Freedom... -
Day 3 at the 2019 Reebok CrossFit Games (Brought to you by FITAID)
WATCH DAY 3 RECAP ON FITAID YOUTUBE: CLICK TO WATCH FRASER'S COACH CHRIS HINSHAW DISCUSS HIS DAY 2 PENALTY: Saturday, Day 3 of the 2019 Reebok CrossFit Games was one that left athletes and fans as shook up as the Leaderboard… TEAMS took on two events this morning, trimming the field from 11 to 7. CrossFit Krypton made a move... -
Day 2 at the 2019 Reebok CrossFit Games (Brought to you by FITAID)
WATCH THE RECAP ON FITAID YOUTUBE: Today kicked off Day 2 of the 2019 Reebok CrossFit Games. For the individual men & women, the following three events narrowed the field further from 50 to just 20 athletes in Madison, Wisconsin: Teens & Masters competition began with a bang by putting their engines to the test during these three endurance events: (Teen... -
Team & Individual Event @ CrossFit Games 2019
After this past year of being in the dark as to what the new season's format would mean for the 2019 Reebok CrossFit® Games, athletes and fans finally got some answers today. Here's your official recap of event wins, upsets, highlights, Leaderboards and photos from Day 1 of competition! EVENT ANNOUNCEMENT This morning kicked off in Madison, Wisconsin, with Dave... -
One Ton Challenge Event at 2019 Reebok CrossFit Games
Madison, Wisconsin | July 24, 2019 “Making Strong People Stronger” is the motto of the One Ton Challenge (OTC), a LIVE event which will take place on site at the 2019 Reebok CrossFit Games in Madison, Wisconsin. The OTC is scheduled to kick off Friday, Aug. 2, 2019, at 5pm (CST) following the final event of that day’s Games competition... -
Curiosity, Intelligence, & Effort vs. Struggle
The Bledsoe Show #120 — Jesse Elder: Curiosity, Intelligence and the Difference Between Effort & Struggle In this episode, host Mike Bledsoe talks with special guest Jesse Elder about unconditional acceptance of self, developing a curiosity mindset, the difference between effort and struggle, obeying the laws of nature, and — the all important question — how many things did you... -
Ro vs. Bros: Getting Buttery at FITAID for Open
Things got a little buttery last night... CrossFit's sweetheart Rory (Ro) McKernan joined The Buttery Brothers & well-known media team duo—Heber (Heebs) Cannon & Marston (Mars) Sawyers—Thursday evening for the Open Workout 19.2 LIVE Announcement. The trio anxiously huddled around the TV in the FITAID box, located at the office of LIFEAID Beverage Co. in the old Wrigley building on the...