Orion Melehan
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HindeSight #66: Do You Have a Growth Mindset?
Taking on the Giants in the Beverage Industry Last week, I sat down with the team at Virtual Mgr on the “How Did We Get Here?” podcast. During the episode, we talk about how Orion and I started and scaled LIFEAID from an RV to global domination, taking on the giants of the industry and winning! There are many similarities... -
How LIFEAID Sales Sustained Despite CrossFit Controversy
Repost of original article on TheDrum.com by Kenneth Hein | 14 July 2020 10:00am Imagine your brand was built in lockstep with CrossFit and then let’s say more than a third of your sales came through gyms. Now imagine gyms were closed and the chief exec of CrossFit became an instant pariah because of offensive George Floyd and coronavirus tweets. That is the... -
LIFEAID Wins BevNET Best of 2019 RISING STAR Award
Source: BevNET LIVE 2019 Each year, BevNET’s annual Best Of awards honors companies, brands, individuals, products, ideas and trends from across the dynamic and ever-changing beverage landscape. As in years past, 2019 witnessed the emergence of disruptive newcomers developing alongside established players seeking out new frontiers. In ways both big and small, this year confirmed that there isn’t a singular... -
Long-Term Consistency Beats Short-Term Intensity
Long-Term Consistency Beats Short-Term Intensity This episode of Health Coach Radio discusses the idea of one degree of change, the power of changing your trajectory over time, pushing the chips all in, being aligned with your purpose, and so much more. (52:22) Listen to the full podcast episode here. . The New Age of Conscious Capitalism Co-Founder and CEO of LIFEAID... -
Consumer Guide to Best Fitness Recovery Products
A Decade of Fueling the Fittest on Earth Learn more about LIFEAID Beverage Co.—tucked away in the back of the old Santa Cruz Wrigley Building—where they create the clean recovery fuel of CrossFitters worldwide. Read the full article and watch the video here. . Consumer Guide: Best Fitness Recovery Products in 2019 Tips and guidelines for finding the right recovery... -
A Decade of Fueling the Fittest People on Earth
Morning Chalk Up | Aug. 11, 2019 | By BRITTNEY KLEYN Tucked away in the back of the old Santa Cruz Wrigley’s factory is a warehouse manufacturing the recovery fuel for CrossFitters. Forty thousand free cans of FITAID were handed out at the 2019 CrossFit Games — a far cry from the humble beginnings of LIFEAID Beverage Co ten years ago... -
Nine Lies About Work + Top Adventurous Vacations
Todd Nief's Show: Orion Melehan (LIFEAID) Host Todd Nief discusses with LIFEAID co-founder Orion Melehan the trade-offs of rapidly scaling a growing business, how to understand proper sequencing in terms of when it’s appropriate to take certain actions in business, and how LIFEAID plans to stay true to their mission as they expand outside of the fitness subculture into more... -
LIFEAID Supports Triple-Digit Sale Growth With New Financing
@BevNet.com | Press Release Functional drink line expands into retailers nationally while preparing for new product launches. March 29, 2019 – Santa Cruz, CA – High-growth functional beverage brand LIFEAID, which produces premium vitamin drinks, recently closed a $7.7 million financing round to support the brand’s expanding distribution in retailers across the U.S. The round includes investments totaling $4.7 million... -
LIFEAID Co-Founders to Speak at BevNET Live Summer 2019
Source: BevNET.com | Mar. 25, 2019 In a time when food is viewed as medicine, the LIFEAID Beverage Company is capitalizing on the expanding interest in better-for-you functional drinks through rapid innovation. At BevNET Live Summer 2019 on June 12 and 13 in New York City, we’ll sit down with the company’s co-founders, Aaron Hinde and Orion Melehan, to explore how the company...