COVID

  1. LIFEAID Reinstates CrossFit Partnership

    Will Smith's Life Lessons As a successful actor, filmmaker, artist, family man, entrepreneur and motivational speaker, Will Smith has been inspiring us all for decades with his life lessons. Here are some of his most powerful words—may they ignite a spark within you. Watch the video on Instagram here. Struggling to Stay Motivated to Work Out? Here are five ways...
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  2. Trading Screen Time for Sports & At-Home Activity

    Trading Screen Time for Sports & At-Home Activity
    FACT: As boredom increases during quarantine, so does the amount of screen time spent on televisions, phones, video games and computers. The stay-at-home restrictions still have many of us sheltered in place. As a result, device addiction is perhaps more prevalent now than ever, especially in youths, so it's important to have some fun, tech-free activities and sports to help...
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  3. How Are Gym Owners Handling Life After COVID?

    How Are Gym Owners Handling Life After COVID?
    Cover photo By Matt Stone / MediaNews Group / Boston Herald LIFEAID randomly surveyed 135 gym owners in July of  2020, in order to find out how they are handling re-opening, keeping members safe, plans for reinvigorating memberships, stocking their fridges with FITAID, and more... HERE ARE THE RESULTS OF THAT SURVEY: Q: How long has your gym been in...
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  4. How LIFEAID Sales Sustained Despite CrossFit Controversy

    How LIFEAID Sales Sustained Despite CrossFit Controversy
    Repost of original article on TheDrum.com by Kenneth Hein | 14 July 2020 10:00am Imagine your brand was built in lockstep with CrossFit and then let’s say more than a third of your sales came through gyms. Now imagine gyms were closed and the chief exec of CrossFit became an instant pariah because of offensive George Floyd and coronavirus tweets. That is the...
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  5. Helping Gyms Reopen Safely & Successfully

    Helping Gyms Reopen Safely & Successfully
    The New York Times recently released their top recommendations to help gyms in the U.S. reopen successfully this summer. LIFEAID co-founder Aaron Hinde and his daughter Trinity share the FITAID FIVE with their community. Knowing how important fitness is to our mental and physical health and overall well-being, please stay safe and stay fit out there. We're in this together...
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