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Reposted from original article online at Games.CrossFit.com | Sept. 10, 2020 Starting Thursday, Sept. 17, at 3:30 p.m. PT/10:30 p.m. GMT, CrossFit will go live from its studio in California to guide fans through an action-packed weekend of competition. Tune in for live updates on event results on Games.CrossFit.com. Niki Brazier and Sean Woodland will keep you informed as scores roll in and standings are released on...

Dear Affiliate Owners— As many of you within the fitness community know, during June of this year our brand took a stand against gross missteps by our longtime partner, CrossFit®, and announced the withdrawal of our sponsorship for the 2020 CrossFit Games. Since that time, we have been in active dialogue with the new CrossFit leadership including Eric Roza, to...

Original article as posted in Forbes | Sep. 5, 2020 at 5:26pm EDT Written by Douglas Yu | Cover image courtesy of MEDIANEWS GROUP VIA GETTY IMAGES It has been more than two weeks since Aaron Hinde, the co-founder of LIFEAID Beverage Company, and his family lost their home in Santa Cruz, California, to the wildfires. The experience still haunts them. “There was a mountain of...

Because love is thicker than smoke The Santa Cruz community continues to rally behind those affected by the devastating wildfires in Northern California this past week. While over 77,000 acres continue to burn, local SC company LIFEAID has created the Santa Cruz Fire Aid to help distribute all donated supplies and funds to displaced families, firefighters and wildlife support. Learn...

LIFEAID has proudly been a Santa Cruz company since 2011, and is completely devastated for our local community as a result of the destruction caused by the ongoing CZU August Lightning Complex wildfires, which have now spread to more than 77,000 acres, with only 13% containment (updated as of Aug. 24). Many of the LIFEAID team's own families and loved ones...

Cover photo By Matt Stone / MediaNews Group / Boston Herald LIFEAID randomly surveyed 135 gym owners in July of  2020, in order to find out how they are handling re-opening, keeping members safe, plans for reinvigorating memberships, stocking their fridges with FITAID, and more... HERE ARE THE RESULTS OF THAT SURVEY: Q: How long has your gym been in...

The FITAID Five: Helping Gyms Reopen Safely & Successfully LIFEAID co-founder Aaron Hinde and daughter Trinity share the top-five steps to help our community safely return to the gym, as doors begin reopening nationwide. We know how important fitness is to our overall well-being, so please stay safe and stay fit out there. We're all in this together. Check out...

  Written by travel blogger Tiffany Ammerman  Athletes around the world have become all-too familiar with the struggles of trying to maintain a healthy lifestyle and exercise regimen while gyms have been temporarily closed worldwide during the COVID-19 pandemic. Sharing our quarantine experiences and struggles with our fitness friends has become a major way for us to connect and stay...

#BlackoutTuesday This Tuesday, social media is providing humanity with a rare opportunity to come together, listen and empower the voices of those who have been silenced for too long. We're here, we're muted, and we're listening. Please consider joining the movement. A Reminder to Those in Sports: Use Your Platform Wisely  During this time of civil unrest, those with platforms...

The New York Times recently released their top recommendations to help gyms in the U.S. reopen successfully this summer. LIFEAID co-founder Aaron Hinde and his daughter Trinity share the FITAID FIVE with their community. Knowing how important fitness is to our mental and physical health and overall well-being, please stay safe and stay fit out there. We're in this together...